The VMAs has had a difficult time coping with our splitting interests. Without the time for artists to create impactful performances or for audiences to process them, it is impossible for the VMAs to create those special, iconic moments that it is known for. Every performance is followed by another in such quick succession that it has given us whiplash all night. While the show has clearly identified the biggest stars across genres, it has given barely any of them space to assert themselves. But if it is done ineffectively, we are left with a lengthy, disjointed show. Accomplishing all of these things is no easy task. This is a special year in many ways - especially with an anniversary as significant as 50 years of hip-hop and an increasing interest in global genres - which presents a unique challenge to the show. The VMAs is tasked with curating a night that brings in the hottest acts, highlights the most exciting up-and-comers and honors the pioneers of popular music. The show has seemingly lost the ability to edit itself down. Which raises a question - how does the show feel simultaneously too fast and too slow? At times, it felt like there was very little room to breathe between sets, awards and the many, many ads. This year’s VMAs felt particularly bloated, jamming over 20 performances into the broadcast.
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